The idea of A Fresh Sip was born during the summer of 2020 when we realized how tired we were of drinking culture & how alcohol always seemed to be the main character. Gone were the days where socializing automatically meant a round (or three) of drinks. Instead, we saw a chance to embrace inclusivity & put an end to the usual drink-or-don’t dilemma. It was time to normalize choice when it came to people’s drinks.

A little history: We met on a dance team at Boston University over a decade ago. In our college days every weekend was a reason to celebrate aka a reason to drink. Fast forward a few years, life threw us a curveball – health diagnoses that forced us to get serious about our lifestyle choices & cut back on our alcohol consumption.

As soon as our relationship with alcohol shifted, it really hit us how much of socializing surrounded alcohol and how not-drinking led to interrogation if not peer pressure. Beyond navigating social situations, the real revelation was our frustration with the lack of high quality non-alcoholic (NA) beverages at parties & bars. We were still the same women who loved going out and who enjoyed the complexity of a well-crafted, beautifully presented cocktail – we just didn’t drink alcohol (or shitty mocktails).

By the end of 2020, we sparked our own little revolution & created a community with a single goal – to forge a space where we could help people discover and gain access to high quality NA adult beverages without the side-eye, stigma, judgment or justifications.

Fast forward to today where there are new NA brands popping up every day. Our mission remains the same. We want to continue to be your go-to, trusted source for seamlessly discovering & accessing the best NA options on the market – in a way that's not-so-serious but rather seriously fun.

Welcome to A Fresh Sip’s alcohol-free universe. We’re so excited to be rewriting the rules of revelry together with you.

x Payal & Aishwarya